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teigaga said:
DivinePaladin said:
Big ad buys on the big three kids networks. None of us are the target audience here.

It'll do pretty well. The Ratchet fans alone will see it and bring their friends to break it even ($20m budget). Kids are the cherry on top here.

lol, I didn't think about this.

I would love for it to succeed. I guess they're smart enough to not waste their budget on the general masses when its unlikely to ever be a massive hit  like a Pixar/Dreamworks film.

If you lean towards YouTube content where the primary audience is 8-12 you'll also see Ratchet ads all over the place, I've noticed. (usually) kid friendly YouTube channels like The Completionist get a lot of Ratchet ad buys. 

 

They're apparently doing a really good job of marketing for once, just not to the audience that posts on forums and arbitrarily predicts performances. 



You should check out my YouTube channel, The Golden Bolt!  I review all types of video games, both classic and modern, and I also give short flyover reviews of the free games each month on PlayStation Plus to tell you if they're worth downloading.  After all, the games may be free, but your time is valuable!