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Ugh... difficult to say for a hardware reveal. With a Digital Event, they are able to do this the way whatever they actually want to without interrupts or technical issues.
A press conference would show the physical device and the features being demonstrated live infront of the audience.

I still go for the Digital Event. They are awesome. After Robot Chicken and Muppets... what could they do next?

 

Also.. showing a teaser some weeks before E3 would be pretty much generate some hype and discussion. Maybe some tech demo's and a certain key feature of the device.



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