@dtewi
I'm on a roll today... (Don't worry no rick roll links here) www.clickhere..com
Anyway Disruption - read anyone of Skyrenders rants about it and you can understand what it is to a point.
Disruption is when a company gives the market what the market didn't know it needed - in a business sense. Along with disruption comes a few rules, within business disruptions are run by disrupters as not to place the pronoun around an object but more a concept.
The idea is I'm selling lemonaide and you buy my lemonaide, then I make a killing off my lemonaide and go up and make snapple, then I make cuisine lemon aide with berrys and grapes and all kinds of other wonderful ingredients.
While I'm doing this and making a killing as the people who had my lemonaide and were with me during my progressions into requiring more money for the ingredients for the even more quality flavors in a variety of contrainers, your just opening up your lemonde stand.
I'm making a killing off my sales to thousands of people in my juice/wine store with a variety of flavors, a juicer for each and I'm even bartering wine, all for a price just above par.
Your lemonaide stand just comes into the picture and people like your lemonaide stand, they like that it's 1/4 the price of the other guys plus it's good enough, they still go to me; but that's besides the point. The point is your attracting people to buy lemonaide now let's add something big to that, you make packaged lemonaide that you freshly make each morning and sell for the same price as the ones made on the spot, this is picking into he fast food stuff, your essentially attracting more people based on this while I still have my same volume but only a little less than average but not noticeable - I'm looking at what your doing and not caring because it's not having an effect in a sense to me it seems like the guys your getting will eventually move up into buying my drinks, but that's not the path of a true disrupter.
Say you decide to sell your lemonaide to retailers - you take out a loan and so on and buy some bottles and boom what do you have?
I'd still not see the big deal at this point.
So now you have some small time factory making about 10,000 lemonaide/icetea mixes about your selling to the retailers and demand seems to be amazing, like you just cant seem to keep up, so you extend your factory to work 24/7 and hire 2 more guys .
By this point, I'd go oh hell!
My juicers and all their amazing output became well useless.
That's a model for disruption,
Visually think of a circle, color the center of the circle let's say red, color everything outside the red but still in the circle 'blue'.
Red is the nature of most business models, they tend to move towards the mainstream or the part of the whole picture that turns the most profit, by pursuing this area they attract immitators and essentially that red area can now be seen as not a red area at all but once a blue area now filled with action. The Blue area are either areas that used to be areas covered in profit, profit was too minimal or just filled with people who aren't interested at all in what's going on within that circle. (But their still counted in the circle as long as they make money.)
A disrupters intent is to capture the blue area and bring it into the red area. (Quite litterally use the blue area to cover he red area) using the same model as the above lemonaide case, the point is though to get everything, but the wierd thing is what was red becomes blue eventually or you can't even notice the difference after all is said and done.
So Disruption is - Something that answers the market, that's affordable, that doesn't directly compete with anything.
I'm tired and I'm sure Sky Render will see this eventually so, you'll have your answer.
I'm Unamerica and you can too.
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