Franchises That Became Popular/Mainstream/etc This Generation? (compared to the past)

[tbone51]

 

So franchises that became alot bigger this generation compared to ever b4! What are they? 

 

You can do it WW or by region just state what it is! 

 

Persona: With 5 coming I think this franchise is on the rise

 

Fire Emblem: Self explanatory. 

 

???