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It was too long in coming, and the same can be said for the other methods of raising IP awareness. Having said that, releasing Miitomo now, 6 months or a year ahead (depending which camp you're in) of the NX sounds like it could be good timing to me. There are a lot of people out there who will remember making a Mii for themselves during the Wii era, so it gives time to get Nintendo back into peoples' minds ahead of the next hardware release.

Good idea in principle, yes, but whether it's a great idea depends on how it is handled going forward.