fkusumot on 17 May 2008
| Rock_on_2008 said: ssj12 said that Sony announced the PS3 would be retailing for $300US by the end of the year around November this year. So the price cut will happen. PS3 price cut is possible for 2008. |
That's surprising. The last thing I read was this:
Colin Sebastian - Lazard
Thanks for taking my question. I guess as a follow-up to Evan's third question, I was hoping you could maybe provide a little more detail on the linearity of sales of the PS3 on a quarterly basis, assuming that the production level is pretty stable at around 800,000 units a month, just looking at the implied guidance. And related to that, to achieve profitability in the game segment, is it necessary to maintain the current retail pricing?
Nobuyuki Oneda - Executive Vice President and Chief Financial Officer
Yes, we don't give the quarterly information, but I could give you some guidelines. The game business itself is pretty much the seasonally affected business. So therefore the second half of the fiscal year, we would sell more quantity than the first half. And the pricing itself, basically we don't disclose any pricing strategies for the coming year, but as I said that the... we don't aggressively adjust the price for the coming year. And to maintain the 10 million level of the quantity this year, I don't think that we really have to adjust the pricing so much.
Colin Sebastian - Lazard
Okay. But it sounds like on balance you are favoring the profitability over unit sales and market share, is that a fair characterization?
Nobuyuki Oneda - Executive Vice President and Chief Financial Officer
Yes.
Colin Sebastian - Lazard
Allright, thank you.
