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Lawlight on 31 March 2016
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crissindahouse said:
Lawlight said:

Except that the movie beat the opening week-end expectations domestically by 20%. No matter how you look at this, this movie is highly profitable with the partnership deals, the merchandising and the upcoming home video release.

Seems like you didn't even care to read my first sentence which already was about how WB did obviously not expect too much anymore since they knew the movie won't get a great rating.

But if you would have asked them two years ago what they expect with the biggest budget ever for them (production and marketing) having the two best known super heroes of the planet in it (well, maybe Spider-Man is between them) then I'm pretty sure that they wouldn't have said "hey, it will be great to probably stay behind movies like The Dark Knight even without adjusting it for inflation which would let it look even worse, not to talk about the other super hero movies which did or will do better even with less known characters"

Yes, the movie will be profitable but like I said, it's not only about if it will be profitable but about how profitable it will be and they will make hundreds of millions less in theaters alone as it would make if people would enjoy the movie more. Not to talk about the later releases as digital download and on discs which will be way lower as they would be with more satisfied viewers. 

The movie will maybe make one billion less as it could make in the end (talkig about merchandise, ticket sales, disc sales and so on). One billion less as some investors would hope for and definitely less as most investors would hope for. 

Their most expensive movie? It's a tie between this and The Hobbit:BotFA and only $20M more than TDKR. No idea how much marketing costs for those movies though.

TDKR is the follow-up to the comic book movie that's widely regarded as being the best around and still only made marginally more than its predecessor 4 years after that. I don't see how they expected a new one to make much more just 4 years after that.

The movie will be massively profitable. As I said in my previous post, the majority of this movie's production budget will be covered by partnership deals so we have:

$410 production + marketing so marketing costs will be $160M. Assuming 70% of the production budget covered by partnerships, that $75M out of WB's pocket for a total of $235M that WB needs to break even. Right now, the BO is at $530M so about $265M for the studio. That's $30M already. Now add in any merchandising revenue.

As I said massively profitable.