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They're already big, but, sure, not as big as they used to be. I think that the strategy they'll probably follow is to strengthen the Nintendo brand and expand it to another businesses (mobile games, thematic parks, maybe some animes, social apps like Miitomo...). And, if they use all of this right, they could advertise their franchises and consoles. And I feel that's the right strategy to go, combined with good NX marketing. But it's really impossible to know how it will turn out to be.