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Teeqoz on 30 March 2016
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joeorc said:
Teeqoz said:
This was only for one quarter. For the full fiscal year, they will make a loss on their mobile division. And while I'm not quite as bearish as Kowen on the future prospects of Sony's mobile division, I at least agree that it won't become a big profit driver for Sony in the near future. It will become like the TV division is now: low sales, and a somewhat okay-ish profit.

Also I think a playstation phone would be disastrous.

So even if the smartphone part is folded into playstation and they sell a single model of smartphone and make PlayStation smartphone game's on iOS & AndroudOS and its all under the same PlayStation subsidiary.. You think it would be a disaster.. Even if its smartphone is sold @ a profit?

It seems to me if your going to make games for smartphone's now..what difference would it make if you made one yourself to put out there to sell. If its being sold for profit right off the bat.

 

I mean Amazon has a fire stick. But released Software services on other device's.. Should Amazon stop making hardware just because Apple sell more hardware?

I thought you meant a Playstation gaming phone? Or do you literally just mean change the branding of Xperia phones to "Playstation phones"? Either way, I think it's a bad move. While the Playstation brand is a bigger brand than Xperia overall, that doesn't mean that it would translate well to phones. Just like a Coca-Cola branded phone wouldn't do well, despite the Coca-Cola brand being huge. (Most) Adults will look at it and think "Playstation? As in the video game console? Okee.. not a phone for me then". Branding the phone Playstation would scare off more customers than it would bring in new ones. As for making it an actual Playstation gaming phone, it would be the same, only 100 times worse.

Yes, regardless of if it's included under the Playstation sub-division, and they only have a single model (which would probably just make it worse), and the rest you said, I think it would be a terrible move.

Playstation is a great brand within gaming, within phones though? It will do Sony's mobile division more bad than good.