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Acevil said:
V-r0cK said:

That doesn't make any sense.  

In the scenario we're discussing, in order for it to ultimately sell alot it has to keep selling.  In these industries CoD or BvS aren't suppose to plummet a week after launch as they cant just rely on the first week/weekend sales but the following weeks as well.  If BvS plummets now then there sales will end at roughly $500M ww lifetime and that would be pretty bad compared to most recent superhero movies/blockbuster movies.  

It's all about good legs and that's what the initial article was talking about.

At 500 million, it would not be profitable. People really have taken box office mojo formula of profitability too black and white. 

As oposed to your word?