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Straight from the horse's mouth:

http://www.youtube.com/watch?v=CVvDChGv82w&feature=related

"The moment when it can became finally clear that videogames would take their place along side tv, movies, and music as staple of leisure entertainment."

Mass producing Wiis just as like TVs FTW! YEP, they want the radio/tv public to be video game public too. They want video game consoles as common as karaoke/videoke tv/radios. And the 10 year lifecycle plan can do that.



end of core gaming days prediction:

 

E3 2006-The beginning of the end. Wii introduced

 

E3 2008- Armageddon. Wii motion plus introduced. Wii Music. Reggie says Animal crossing was a core game. Massive disappointment. many Wii core gamers selling their Wii.

 

E3 2010- Tape runs out

http://www.fivedoves.com/letters/march2009/ICG_Tape_runs_out.jpg