Shadow1980 said:
So basically they're not counting anything released prior to 2015? In that case Halo 5 probably was in the 2015 top 10 best-selling new titles of the year, at least in the U.S. Still, it's not good if they have to add qualifiers like that. They might as well say "9 of the top 10 titles released in 2015 for the Xbox One were multiplatform games that you can also get on PS4, but we also have Halo 5 so clearly we're the better system." It's not a marketing zinger, but it'd be more honest than the way they put it in the commercial. But MS has been on high spin cycle as of late (see their NPD press releases), so it's not really surprising. Was Sony this bad with their PR when the PS3 was in second place in the U.S.? In any case, MS shouldn't have bothered with this price cut. They should have cut their losses, dealt with a few months of being down 10+% YoY, and then announced a $300 XBO Slim at E3 and have it out in stores by the end of the summer to get a head start on the holidays, which seems to be increasingly disproportionately more important for Xbox. If they played their cards right they might see an improvement to baseline sales in 2017. And they shouldn't even try to beat the PS4, because it's obvious they need to undercut it by at least $100 to be able to do that. They should just focus on improving sales while keeping the system profitable on a per-unit basis. |
Looking back at older NPD's it seems like companies didn't give press releases (or i can't find any) until this console gen.
I think its tool late for them to go with $300. They might have to go somewhere from $250-280. If they were to do something like that they would need to release a big summer game and bundle it. Last year they had gears ultimate edition. So maybe crackdown multiplayer with a slim with a price around $250-280.
