How the NX Controller will work, and why you will like it.

[ps4tw]

Machiavellian said:

ps4tw said:
This will be about as much of a game changer as the Wii U was - record levels of fail. As the steam pad has shown, don't change what wasn't broken. I've never known someone to go "you know what is needed, a dynamically changing pad!". Nintendo seem to have no idea what market research is.

Actually that is the difference between innovation.  You do something people never ask for or thought of then execute it.  Without putting my hands on this controller or seeing exactly how it works, I nor anyone here can really determine if this is just bunk or off the change revolutionary.  Innovation and revolution need no market research, what it needs is people actually using and testing it to determine if it functions the way it was designed.

Wrong. Innovation is creating something that solves an issue that people are having, but in a way not thought of. Innovation isn't creating something first, and then finding the market for it. That latter approach is just abysmal product management that ends up costing 10's of millions, if not more, creating something that is likely to never be wanted. 

Go ahead and run a company without market research. You'd be bankrupt within the first year.