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JRPGfan said:
It makes you wonder if what Sony and MS are spending for them are worth it (effect doesnt seem that big).

I agree. I think that publishers/developers could gain even more if they give all interested console manufacturers permission to market their console with the game and give all permission to make limited edition consoles with nice box art.

The one downside by doing so would be that some games might receive almost no advertisement because Sony/Microsoft/Nintendo wouldn't be interested in paying for marketing if it (the marketing) is shared with competitors.