Mike_L on 21 March 2016
| pokoko said: Consider what would happen if one console--let's say the PS4 as an example--quit making marketing deals with publishers. Let's consider a period when neither console had any major exclusives scheduled for release. For the sake of argument, let's give the Xbox One a deal with Ubisoft to market Far Cry 5. During this period, Xbox/Far Cry commercials are everywhere. Microsoft shows it off during their press conferences and floods brick-and-mortar retailers with flair and online gaming sites with banner ads. How does Sony respond? How do they stay topical and generate hype? Montage ads with past releases? Ads for existing bundles? I think it's easy to see why they do it. The public perception battle is ongoing and both sides are afraid of losing ground. Out of sight, out of mind. There is no guarantee that it works but no one is willing to risk stopping and finding out that it DOES work and that they've got to play catch-up. The problem, of course, is that we have no control situation to study. Well, that is, unless you count Nintendo. |
That's true. Often it just seems that the only thing impacting the % split is the sale of the official "limited" bundles. But yeah of course there's perception, brand identity, general PR and all that stuff as well.
