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Farsala said:
You also need to take into account digital and inaccuracies in tracking. The results would be inconclusive otherwise, thus only the console manufacturers truly know how worth it is.

In addition, getting those people to buy on the console might also get them to buy other stuff on that console. So it really is hard to tell.

That's true. Though personally I think the digital percentages are more or less the same on PS4 and XB1 and thus cancel each other out.