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Skullwaker said:

That's...really dumb. 

Following someone on Twitter isn't too bad but Facebook friending someone is pretty intrusive and something that a lot of people don't usually do unless they know each other in real life or are pretty close in general. They should just have a regular friend system that doesn't require the use of external social networks.

I think the point isn't to make friends, but to get closer to the ones you already have.

I mean, I think it's stupid, but that's the thought process, most likely.