Sony makes the most per phone of any Android maker's

[Fei-Hung]

Ruler said:

kowenicki said:
And yet the mobile communications sector of Sony made a loss last FY and will likely make a loss this FY.... (please don't post individual discrete quarter results to try and prove me wrong - that isn't how it works)

Sony should ditch phones. As soon as they manage to get traction to make a reasonable profit from their low number of high end phones, possibly next year or the year after, China will come along in a few years and obliterate everyone's margins..

Talk of a closed ecosystem for playstation games or content on a playstation phone is backward. It is far more likely and sensible that PlayStation appears on other manufacturers devices over time. Far more likely. That's where the real money is.

most of these loses are coming from the past with reconsrution. Sony makes more profit than MS and Samsung with its Smartphones as you can see

 

Talk of a closed ecosystem for playstation games or content on a playstation phone is backward. It is far more likely and sensible that PlayStation appears on other manufacturers devices over time. Far more likely. That's where the real money is.

funny how the closed smartphone brand sells more phones and makes most of profits than all the other adroid manufacturs combined. And the story isnt  uch different with consoles over open Platforms like PC

 

The reasons behind Apples profits is more to do with the Apple and IPhone brand. 

 

My brother used to work for Apple and still has many friends there. They're closed system doesn't make them much profit as much as it saves them having to pay people licensing. Their hardware makes stupid profit but Sony makes really good profit from the camera sales. 

 

Apple mostly lose money or break even from their closed system, but they use it to build and strengthen the brand which in return brings in huge profits from phone sales, accessories and other Apple devices. The profit margins on the phones alone negate any loss. 

 

I agree with Kowenicki thou. If Sony want to turn their mobile division profitable they must either up their sales or sell it off. I don't think a Playstation branded phone will make them much money as it will mostly only appeal to harcore Playstation fans, not your moms and dad's. Playstation fans do not buy everything Playstation like Apple fans or we would have seen better sales on all their other ranges. 

 

Sony needs to:

 

1) find a better partner and improve their strategy in America for their mobile division.

 

2) release their apps and services on as many mobile phones to build brand awareness and increase access and profits across services.

 

3) offer deals across their products.