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twintail said:

thats not necessarily true at all. 

Though I agree with the accumulated number but just because you are on teh service doesnt mean you are a consumer for the long term. We have no way of knowing how many ppl are trying it just for novelty sake. 

Sustaining numbers on the long term, then sure we have meaningful data to use. This is not a piece of hardware... its an software app can be as easily dropped as it was downloaded in an ocean of similar, already widely popular apps. 

The software is a means to get people on board the new accounts system, once that's done they can drop it if they want as the hard work is already done, if the app goes on to be downloaded 20m times for example that's 20m accounts that were created, if a person had no intent of becoming a customer they wouldn't bother going through the hassle of creating an account. The's also no other app similar to Miitomo.