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Rob Fahey had a column on this over at Gamesindustry.biz. Basically, it's not unusual for smaller developers and indies to only get a look in after other, more major studios have been given priority.

Nintendo rightly prioritise their own subsidiaries and affiliated studios, before presumably then going to major publishers, for launch titles. It's not as if there need to be dozens upon dozens of games available at day one; that'll only result in dozens of flops alongside the two or three games that actually find an audience.

The major thing Nintendo need to get right with indie support is that indie developers have enough time to launch software during the post-launch period; think of the launch period as wave 1, followed by waves 2 and 3. By that time there'll be a small install base developing and desiring more software, and any kinks in online infrastructure can be ironed out.