More Capcom Wii Support? Okami Selling Less

[exindguy]

Capcom made a number of errors with Okami on Wii (from a business standpoint):

1. Very poor marketing: aiming the game at the same audience that already played or passed on it on PS2 isn't going to move many copies. It would probably have done a lot more good to run an ad for it in non-endemic magazines or websites instead of preaching to the choir.
2. Poor retail support: because of the lack of confidence in the product (vis-a-vis the anemic marketing/ad spend) retailers aren't going to support a game that already, essentially, failed on a system with a much, much larger userbase.
3. Priced it out of its market: if you're going to market to the core gamer that's already popped for it on PS2 at a pricepoint higher than other ports that actually give you more than the game they're ported from (e.g. RE4), you need to price it accordingly--this game shouldn't have been more than $30 new, tops.

Essentially it's one big missed opportunity for Capcom. Zak & Wiki (essentially a classic adventure game of all things!) proves you can market almost solely to the niche (harder than hardcore, if you will) gamer on Wii and they will support the product--but that's only if you're offering them something new at the price, not a lackluster port of an old game.