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Nuvendil said:
Farsala said:

I would say marketing. Sony and MS have gotten lazy since their hardware and subscriptions pay off everything.

By contrast you see third partys and Nintendo try really hard to get their games to sell, because that is their only sources of revenue lately. They end up selling much better then MS and Sony exclusives. Back in Gen 5 and 6 Sony and MS went full force in marketing.

You're joking right?  MS and Sony are marketing far more than Nintendo this gen.  And far better.  Sony especially.  The only games to have good marketing from Nintendo were Smash, Kart, Mario Maker, and Splatoon. Others got either no marketing or limited marketing.  And don't get me started on the astounding lack of general Wii U ads.

Don't be ridiculous, MS and Sony marketing budgets go towards 3rd party hardware bundles. You don't see tv ads solely for Until Dawn, Bloodborne, Rare Replay, etc. Sony and MS pay big money for those 3rd party ads like Destiny, Fallout, Division, etc. The last notable 1st party tv ad was The Order 1886 for the super bowl.

http://www.gamesindustry.biz/articles/2016-01-12-game-of-war-leads-tv-ad-spend-surge-in-2015

You can see Nintendo still exceeds MS and Sony, and most of those ads will be for 1st party unlike Sony and MS.