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Mr Puggsly said:

I don't think a signficant number of PC gamers are gonna buy a X1 or PS4, period.

MS games can still be an incentive for people to buy a X1 even if they are on PC. They can also be used as an incentive to get people to upgrade to Windows 10.

So everyone else benefits aside from the Xbox brand ? 

@Underlined Maybe to play with their friends but for purely single player experiences like Quantum Break, nope ... 

I also don't think many PC gamers play on consoles since multiplayer games are more of their style but there are some PC gamers that prefer single player experiences so to them a PC is just some halo box that delivers better on better technicals ...