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Mr Puggsly said:

Windows is an incredibly successful gaming platform, but MS's gaming support for it has always been half assed.

You misunderstood, the concern isn't developers will move away from Windows. PC gamers want to support MS to support Windows gaming better. Hence, they don't want Windows Store to be another GFW. Also, don't use Windows Store to tease some Xbox content.

They don't need to buy publishers, MS needs to make a store worth supporting. I don't blame Phil for that, his power is limited.

So Xbox is a sacrificial lamb in this ? 

Phil Spencer is wrong from the perspective of the Xbox brand, this is NOT OK ... 

A missed opportunity is lost potential ...