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In advance, I'm sory if this has ever been posted before but using the search function I could not find a similair thread.

The thought that went through my head last night before I went to sleep was actually: "Why do companies uphold so much value to attach rates"? Especially compared in a mutli-platform setting. Case in point being GTA 4 on the PS3 and the X360.

The last couple of weeks the general comment was how the 360 version sold more units, whilst the PS3 version had a higher attach rate. In other words, MS made more money, sold more copies (and had thus a more profitable market) while a larger percentage of PS3 owners got a copy.

But I could not, in anyway see a large added value in these attach numbers. The only probable use I could think of concerning attach rates is how it gives developers a look at what type of game is in what measure prefered on a console. So where to place their focus on genre so to speak.

But how can any argument ending with: "we got higher attach rates" be in any way a strong argument? Or am I overlooking something here?

Regards - Garry.

(P.s. I'm a nintendo follower so no, I do not try to start anything I hope to understand here...)



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