While some of their titles have performed well on mobile, the company has still had financial trouble and staff layoffs, with the latest of these layoffs now affecting their Western mobile division.
The mobile market is massive, but a few key companies, namely King and Supercell, primarily dominate it. The reality is that success on mobile is very hard to achieve, as the market is heavily saturated.
What’s more, coming from a console gaming background will actually harm a company’s strategy when it comes to mobile. This is because the requirements of mobile gamers are vastly different when compared to those on console.
Sega attributes the changes to a new focus on IP-based games created by internal studios, bringing popular Japanese mobile games to the West, and “mass market view-per-play games designed to further Sega’s network strategy in the West.”
