I don't agree on 'unlocking abilities Kirby had before'. It may be features from older games, but it is not necessary to complete the new game. For instance, if you have a TP amiibo that unlocks Wolf Link in Zelda Wii U, you're saying its supposed to be free because Link had this ability in older games? It's an older feature but not necessary to complete the game and is maybe even not story-related to the new game.
Also, amiibo's can be seen as DLC for multiple games. You're not paying 15 dollars lets say just to play as Sword Kirby. If you have a Mario or Link amiibo, you can use it for many games. Including games that are yet to be released. I think in some way that justifies the 15 dollar price tag (including the neat figurine).







