The Xbox brand has never won a generation, and it never will. Before I go on, let me just say that I owned and throughly enjoyed my original Xbox and Xbox 360. I even played the original Xbox more than I played PS2. So this is coming from someone free of bias. But the Xbox brand, as we know it, is finished. At least when it comes to competing. Nothing they do will give them a "win". If the 360 couldn't do it, nothing will. Xbox, as a gaming brand, has peaked and it's best days, behind it. This new idea of merging PC and console, imo, is just a smoke screen. They have different plans than what they're telling you they have. I believe they're trying to leave dedicated console gaming behind and this is their way of doing so with as little fanfare as possible. I also believe it's an attempt to retain as many core Xbox fans as they can during the transition. They're feeding lies and misinformation to the public in an attempt to pull it off, and... some people are buying into it.
Now, that's just what I believe. Maybe I'm wrong. Maybe they're foolish enough to actually think they've found some mystical blue ocean ala Nintendo with the Wii where PC gamers revive their sinking ship. I really don't know. But either way, it's a dead end in my opinion. The whole Xbox experiment is over.
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