Phil Spencer Signals Xbox One Hardware Upgrades

[OdinHades]

Mr Puggsly said:

OdinHades said:
Somehow I get the feeling they want to ditch Xbox altogether and just move it to PC completely. They are just looking for a way that hurts them as little as possible from a marketing standpoint. Maybe they will just sell customized PCs with Windows 10 in the future which bear an Xbox Logo, but are nothing else than a normal computer. I could actually see that happening. Throw some UI like Steam Big Picture at it and there you go. I don't know if Valve is an easier enemy for them than Sony is though...

Of course, purely speculation and all.

As I've said many time before, Xbox is a vehicle for pushing MS products on an audience that wants consoles.

Moving away from Xbox is literally throwing a massive following away (how many other TV devices sell as well as Xbox?). The Xbox audience isnt just 8th gen users. Millions of people still subscribe to Xbox live to play 360 games online. Black Ops 3 for example has sold over a million units and its online only.

To the normal customer, Xbox PCs could still look like a console. They just have to pack them in a fancy box and tack on some special UI, like Steam Big Picture. 90 % of the customers won't notice the difference. Microsoft would have the advantage that they only need to concentrate on one single system, plus the complete functionality of a full-blown windows would actually be a selling point for a "console".

So, I can definitely see something like that happening.