Pineapple said:
It's strictly speaking correct, but the true way of stating it would be that it's the lowest since the launch of the DS lite and Wii. The net sales of the modified forecast are virtually identical with the ones from 2003 - they were 503 billion yen then, and very slightly lower than the 2004, 2005 and 2006 ones of 514, 515 and 508 billion yen. The DS-Wii years had revenues of completely different levels, with a near double in 2007 to 965 billion, and an even bigger increase to the 1625 billion in 2008. But the point remains - the 8th gen revenue average for Nintendo so far is virtually exactly the same as it was in the 5th and 6th generations, which together have an average of roughly 510 billion a year from 1997 to 2006. While Nintendo has dropped from the situation they were in with the Wii and DS, their position is probably stronger than at any point from the N64 launched until the DS Lite/Wii launched. |
Even if the 8th gen #s were the same or a little higher (as oppossed to lower as they actally are), that is still terrible as they have had no revenue growth i a 12-15 year period in wich their industry has grown tremendously- their revenue and market share have dropped in a tme when the size of the overal industry has grown - When your piece of the pie is smaller today than it was 14 years ago and the size of the pie is CONSIDERABLY larger, that is not good and it indicates a downward trend... over time
Like i said, Nintendo is making a huge bet on mobile and the upcoming generation of hardware/software-
over the past 15 years the only place they have seen growth is in the DS and Wii- I think they will be going very hard at a similar if not the same market segment- Youth/female/family/casual not neccesarily in the order
