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Kai_Mao on 26 February 2016
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Pineapple said:
Sh1nn said:

15-Year Low

Operating income will be 33 billion yen this fiscal year, down from an earlier projection of 50 billion yen. The currency fluctuation reduced profit by 20 billion yen, Nintendo said. The company cuts its projection for sales 12 percent to 500 billion yen, the lowest revenue level in at least 15 years.

“Sales of the 3DS fell short of our targets from January,” Nintendo spokesman Yasuhiro Minagawa said. “After adding the impact of stronger yen, we had no choice but to revise.”

The forecast cut shows how much is riding on Nintendo’s foray into mobile. The shares rose 33 percent last year, fueled by the March announcement that the company planned to develop titles for mobile devices made by other companies. Much of the gains were lost, however, after Nintendo delayed the debut in October.

http://www.bloomberg.com/news/articles/2016-02-26/nintendo-cuts-annual-profit-forecast-amid-weak-christmas-sales

It's strictly speaking correct, but the true way of stating it would be that it's the lowest since the launch of the DS lite and Wii.

The net sales of the modified forecast are virtually identical with the ones from 2003 - they were 503 billion yen then, and very slightly lower than the 2004, 2005 and 2006 ones of 514, 515 and 508 billion yen.

The DS-Wii years had revenues of completely different levels, with a near double in 2007 to 965 billion, and an even bigger increase to the 1625 billion in 2008.

But the point remains - the 8th gen revenue average for Nintendo so far is virtually exactly the same as it was in the 5th and 6th generations, which together have an average of roughly 510 billion a year from 1997 to 2006.

While Nintendo has dropped from the situation they were in with the Wii and DS, their position is probably stronger than at any point from the N64 launched until the DS Lite/Wii launched.

That's actually pretty amazing considering how drastically different 5th and 6th gen are compared to 8th. Development costs are higher and take longer.