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As much as I dislike EA, a lot of the things they complain about; lack of 3rd party bundles, lack of general Nintendo ads during sports games, lack of sports apps and overall lack of support from Nintendo are reasonable. People can say "well, EA should advertise their own stuff and succeed on their own" and that's fair enough but why the hell would they do that when they have two hardware manufacturers in Microsoft and Sony that are more than willing to help them out?