The end of Xbox is approaching

[mjk45]

SWORDF1SH said:

mjk45 said:

At the time I think it rang true , we have to remember Sony was a lot more powerful back then and where seen as a real threat ,so  a large part of MS's decision was defensive , having said that it wasn't the only  deciding factor another part was to capitalise on the growing console market. 

That was then how they feel today is any ones guess , if you ask you get answers ranging from , even if it's not the major plank it is still a key one in the business ,to it should be spun off or sold , also when it comes to the state of xbox you have x box the brand versus xbox the console , and last gen the brand included live but now it seems that you could make a case for live being more and more it's own brand.

Some good points. Personally I don't think the brand is doing bad, they are still making money. Also they need Xbox to sell Live and MS won't want to give that up those subs anytime soon.

Getting rid of Xbox would be a step backwards rather than forwards. They will morph Xbox into what they want rather than get rid of a valuable and profitable brand. 

I tend to agree ,I think it's here to stay the only thing that will change is like you said , the form it takes and that happens to most businesses overtime , look at the  new pc approach , for some people to link it with giving little reason to get an xbox is pretty tenuous , it's not like their putting their catalogue on steam,  buying through win 10 store seems to me to be close to what the console side does now with the Live store.