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b00moscone said:
I'll probably download this app to see what its all about, but for now it just seems to be an uninteresting messenger app with Miis

All of the top messenger apps in the west right now are just uninteresting messenger apps without Miis. In this this case, if that's all Miitomo was, it would fit right in.

Of course, it's not. It's very clearly gamified. The reason people are scratching their heads over it is that, for now, you're not working towards a win state. Miitomo is actually more similar to something like Sims Social, that old Facebook game, than something like Whatsapp. It feels, so far, like a combination of something like Sims Social/Tomodachi Life, Bitmoji/Bitstrips, and the Japanese Line app, which is far more compelling than any of the popular messenger apps out today that are popular in the west.