| BKK2 said: None of the manufacturers ever quote shipped numbers for Australia, they always quote GfK numbers. Last time, however, Sony also noted that they had sold another 28k bundled with Bravias not tracked by GfK. I'm thinking from now on Sony will be adding these to the GfK numbers. |
It looks like Sony will be adding them from now on. The final amount for the bravia bundle was 33k, which meant 205k tracked by GfK through April, and 50k sold through the first 4 months of 2008.
GS AU: How successful has Sony's BRAVIA promotion--where you've given away a free PS3 with the purchase of new screens--been to date?
ME: Very, I think publicly everyone knows about the promotion with BRAVIA, Sony went on to sell 33,000 BRAVIAs with a free PS3 and took something like 70 percent market share in the month of January for high-definition TVs. I think what's it's saying is that consumers who are looking for a high-definition solution for their home are understanding the benefits of a PS3 connected to a high-definition panel. So we are definitely exploring more of those promotions. Mobile phone promotions; we've always done those historically and now it's starting to pick up momentum, because PS3 is a product that people do attach a higher value than just what the recommended retail price is. As I said it really enhances their high-definition experience in the home. There are plans, nothing I can talk about right now, but those 33,000 by the way, those PS3s weren't even included in [Australian games retail tracker] GFK figures, so we'll have to have an asterisks for all the promotional take-ups because they're starting to make up a reasonable quantity of PS3s going into homes.
