Mr Puggsly said:
They planned on losing money, but lost significantly more than anticipated. PS3 had a 50% price cut in about 3 years to catch up with the 360. PS4 has only gone down $50 in two years ($100 only for holiday boost). At some point PS3's stopped selling at a loss. But they didn't recover all the losses. Which is why Sony said they couldn't afford another PS3. |
The PS3 turned profit in 2010. The PS3 was expected to catch up with the 360 naturally (by 2011 by analysts) because Sony is a dominant entity. They did not anticipate the Kinect which would hold off the PS3's ascent for another 2 years. Around 2013 Sony had nearly closed the gap (if they hadnt closed it already) . Sadly for us we never got to find out how it ended because we were so focused on the new console launch of the PS4 and not far behind it the Xbox One.







