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Mr Puggsly said:
TaMpAbLaCk said:

That is misleading. Sony only lost money on the PS3 for a while. It ended up turning a profit for them halfway through the generation. They knew they were going to lose money on it for a while, but that is how they roll. They are all about Quality & revelutionary jumps in the console evolution. They did end up selling around 90 Million PS3's worldwide & they still sell 15k or so a week. Also PS3 owners usually only had to buy 1 PS3 as they did not have near as many problems as the 360 which many owners had to buy 2 or more to replace their broken console.

They planned on losing money, but lost significantly more than anticipated. PS3 had a 50% price cut in about 3 years to catch up with the 360. PS4 has only gone down $50 in two years ($100 only for holiday boost).

At some point PS3's stopped selling at a loss. But they didn't recover all the losses. Which is why Sony said they couldn't afford another PS3.

The PS3 turned profit in 2010. The PS3 was expected to catch up with the 360 naturally (by 2011 by analysts) because Sony is a dominant entity. They did not anticipate the Kinect which would hold off the PS3's ascent for another 2 years. Around 2013 Sony had nearly closed the gap (if they hadnt closed it already) . Sadly for us we never got to find out how it ended because we were so focused on the new console launch of the PS4 and not far behind it the Xbox One.