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Mr Puggsly said:
TaMpAbLaCk said:

That is misleading. Sony only lost money on the PS3 for a while. It ended up turning a profit for them halfway through the generation. They knew they were going to lose money on it for a while, but that is how they roll. They are all about Quality & revelutionary jumps in the console evolution. They did end up selling around 90 Million PS3's worldwide & they still sell 15k or so a week. Also PS3 owners usually only had to buy 1 PS3 as they did not have near as many problems as the 360 which many owners had to buy 2 or more to replace their broken console.

They planned on losing money, but lost significantly more than anticipated. PS3 had a 50% price cut in about 3 years to catch up with the 360. PS4 has only gone down $50 in two years ($100 only for holiday boost).

At some point PS3's stopped selling at a loss. But they didn't recover all the losses. Which is why Sony said they couldn't afford another PS3.

Once again that is somewhat misleading. Sony did not drop the price just to catch up & pass 360 which they did end up doing, they dropped the price because they knew as the years ticked by the hardware used to build the PS3 dropped like a rock as all tech does. That allowed them to drop the price & they anticipated this.