Sony did not sell these rights. F1 did.
Sony had held the license before. They opted not to renew that license. F1 put the license back up for purchase. Codemasters bought it this time.
It's like renting a house, basically. The house owner makes the money. The tenant has changed from Sony to Codemasters, but only the homeowner (F1 racing) is making any money in this transaction.
http://i14.photobucket.com/albums/a324/Arkives/Disccopy.jpg%5B/IMG%5D">
http://i14.photobucket.com/albums/a324/Arkives/Disccopy.jpg%5B/IMG%5D">







