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Starmistkarmic said:That's one of the advantages to US companies with a weak dollar. Concievably, MS could cut costs in Others(mainly Europe) and still maintain a realized profits advantage over Sony while making a concerted play at undercutting the PS3's momentum in the region. I'm probably wrong, though...dumb thoughts usually form in my mellon whilst bored.

 Well they already did...but by and large a big 360 price drop was long overdue here

 

PSone - Dropped £100 in 9 months

PS2  - Dropped £100 in 11 months

PS3 - Dropped £125 in 6 months

360 -  Dropped £50 in 21 months