The amount of money the publisher/developer earns per copy sold?

[Ail]

mrpapaye said:

shams said:

- retailers typically buy product for "around" half the retail price. A $49 title would be purchased (in bulk) for around $23-$25 - but sometimes a lot lower ($15-$17) US per unit. This is typically done in bulk (by a chain HQ, which then distributes to stores as needed). The units are usually non-refundable as well. A $60 title could be a bit more, edging $27-$30US. $30 purchased by stores would be rare.

Hi, maybe its true for USA but here in Europe, it is not at all like that.

I am a little independant retailer and i make 8€ on a 60€ game.

Bye. 

The real question is what percentage of games are sold through big chains compared to what percentage are sold through independant retailers in Europe...

If independant retailers are less 15% or so of the market, the fact they have smaller margins is pretty much irrelevant in the big picture.. Besides the fact that in the case of independant retailers their margin are smaller because they have to go through one more intermediary, in the end the publisher might be getting the same amount of money...