In terms of Xenoblade Chronicles X ( XCX ), I agree Nintendo did a piss poor job marketing it.
Give the loss of both Star Fox Zero and the Zelda Wii U game, Nintendo could have easily moved some funds around to push XCX more. Much like hits like Final Fantasy VII, Bioware games like Mass Effect or Dragon Age and a number of other western style RPGs that have done well, Nintendo could have pushed a little harder toward that market with this game. Sell the cut scenes like they do with the trailers and you probably would have gotten more prospective buyers. The game isn't perfect but there is enough there to get stronger performance even on the Wii U as well help dispell the belief that only Mario, Zelda or Pokemon (or Yokai Watch which Nintendo obviously has been pushing as a potential Pokemon Successor) get legit marketing pushes beyond internet trailers.
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