The "Why complain about [x], when [y] is worse?" argument is a bit silly here. Most people are perfectly capable of expressing their dislike of more than one thing, and indeed, most of those complaining about amiibo (both Nintendo fans, and those of other systems) have also targeted the practices of other publishers. In-fact, all things considered, Nintendo have gotten off fairly lightly so far.
Is most of the stuff Nintendo has been doing as bad as what we often see from many other publishers? No. But you have to understand that until recently, Nintendo were almost universally seen as the 'good guys' in these discussions. For those that saw them as such, many of their recent actions are a pretty disappointment. When you've built a reputation for being the good guy, you're inevitably going to get hit harder when you act contrary to that image.
