Erik Aston on 14 May 2008
EA knows they're in deep trouble, and what do they want to do? Buy Take 2, another company in pretty deep trouble.
Business plan for every bloated, poorly run company:
Step 1: Buy a bloated, poorly run competitor.
Step 2: ?????
Step 3: Profit!
Which is to say, this is only going to get worse from here.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
