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RenCutypoison said:

Games that makes it to the EVO aren't especially successful, at least no "pokemon level" successful.
Plus EVO isn't that popular of an event. If the game is competitive enough, twitch streams and local tournaments will do a much better work in the long run.

Edit : "Huge selling" : I expect it to do as good as Hyrule Warriors. Is that huge ?

 

Evo is the biggest fighting game tournament by far, the Stream averages around 200 -300k, one major reason Third Strike became popular was due to EVO which was still going by its old name at the time. It's where the fighting game communities come together and games are given exposure, only series that really is the exception is Smash.