Simple. Business don't care about console wars as much as they care about money. Yes competition will decrease your bottom line, but still if you aren't making money there is no point in doing what you are doing.
The consumers that will jump in after price cut will most likely jump in if there is a cut now or later. The people buying the consoles now obviously don't care about the price. If they dropped price they would hurt their revenue from the consumers that already are biting.







