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It's not really just Apple though. The whole smartphone market has stagnated in incremental improvements. Next year will be a DECADE sionce the iPhone launched. A DECADE and what really has changed since touchscreen became the norm? The previous decade had new tech coming out every few years. Everyone remember the Nokia 3310? Then the colour phones, then flip phones, then Mp3 capable phones? The next big thing needs to happen soon, because until it does there's little reason to "upgrade" short of your phone dying.