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Puppyroach said:
I have never seen Apple as being very innovative at all when it comes to creating technology, but they have been absolutely amazing at creating an image of exclusivity and creating user-friendly products that makes us realize how we can use existing technology in a better way. What Seve Jobs did, was to set rules as to how they should manage their image, what Products to go for and what level of quality they should have. This seems to have disappeared with Tim Cook, and I see them more as a manufacturer among everyone else nowadays, nothing really special about them.

That's the definition of innovation :P