| Bodhesatva said: Sullla! Paging Sullla! I need your EA yearly profits thread again. Can you find it for me one last time? Pretty please? :( |
Always happy to help.
Here's the thread you want: http://www.vgchartz.com/forum/thread.php?id=4029 The info is in the sixth post. I'll summarize here for those who don't want to read the old thread:
When Legend called my reasoning into question, I responded with this post (with more relevant financial info):
Now there's no guarantee that those are two are related, but it does seem likely, doesn't it? EA specifically states that their marketing expenses (p.114) remained constant at 15% of overall costs, and ditto for administrative costs (slight increase from 7% to 9% of costs). But R&D costs jump from 26% to 34% of net revenue! (p.115) It's difficult to escape the conclusion that higher development costs are significantly driving up expenses - and hurting the overall bottom line.
So what does this mean in terms of the lastest financial info? Well, EA's "revenue" is up by about $600m, the statistic that every large corporation likes to tout. However, the company took a large loss overall: $454m in FY08. This is the first time in a decade that EA has not turned a profit - this *IS* a very big deal. EA is clearly losing its position as the premier third-party publisher, which it has held for the past decade.
Where's the money going? The exact same place I said it was going ten months ago: into more research and development costs:
In addition, the company took a $138 million charge for "acquired in-process technology" during the most recent quarter and year.
So, to update the chart I posted month and months ago:
FY04: $511 million R&D costs, $577 million total profitFY05: $633m R&D, $504m profitFY06: $758m R&D, $236m profitFY07: $1041m R&D, $76m profitFY08: $1238m R&D, $487m lossEA wasn't helped either by vastly increased marketing expenses ($466m last year, $588m this year). This is clearly a company in disarray. The investment signs are NOT positive here. I don't want to toot my own horn either, but I did predict a full ten months ago that EA would not turn a profit in fiscal year 08. And I wasn't just correct, I was emphatically correct.
End of 2008 totals: Wii 42m, 360 24m, PS3 18.5m (made Jan. 4, 2008)







