The weird rubbing face mini-game of Fire Emblem Fates will be consored in the West.

[Nymeria]

"What do you do in this game?"
"Murder people."
"Cool."

"What do you do in this game?"
"Show affection to people."
"Disturbing."

I am not really bothered, but I'll never get our awkwardness around intimacy and comfort around violence.