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curl-6 said:

The dedicated handheld market shrank from 240 million systems in the 7th gen to about 80 million in the 8th gen. Markets with a bright future don't shrink by two thirds from one generation to the next.

The dedicated handheld market grew from 80 million in the 6th gen to 240 million in the 7th gen. That's not anything to compare success to. Gen 7 was a freak show of a sales bubble that was bound to burst, and it did.